Dawn has admired great style and loved fashion her entire life. Her personal aesthetic is shaped by years of international travel, where she experienced diverse cultures and witnessed the transformative power of clothing. She’s passionate about helping women build wardrobes that reflect their individuality and make them feel confident and beautiful. As Anna Wintour once said, “Create your own style… Let it be unique for yourself and yet identifiable for others.”

With over three decades of industry expertise, Holly launched her career at just 16 as a model, quickly rising to prominence as a spokesmodel for the Chicago White Sox and Chicago Bulls—appearing on official media and representing both organizations at high-profile events. Her trajectory naturally evolved into luxury retail, where Holly held influential roles with fashion powerhouses including Neiman Marcus, Max Mara (Chicago and New York), and J.McLaughlin on both Mizner Park and Worth Avenue in Palm Beach.

Born in Cleveland, Ohio, Camerin Winovich has been a frequent visitor to Palm Beach for the past 38 years, a place that brings immense happiness and inspiration. With a background in the fashion industry, she cultivated a keen eye for style and an innate understanding of how clothing can transform confidence. After dedicating precious years to raising her beautiful children, who are now grown, she returned to her passion—empowering women.

Now, Camerin Winovich works closely with the vibrant community she loves, helping women feel great about themselves through carefully curated, unique, and beautiful clothing. She treasures the connections she builds with her customers, seeing fashion as a powerful tool to inspire confidence, joy, and self-expression.